loneliness is the number one fear of young people today—ranking ahead of losing a home or a job. Fully 42% of Millennial women are more afraid of loneliness than a cancer diagnosis, by far the highest share of any generation… and for good reason.

Studies have shown the being lonely has the health equivalent of smoking 15 cigarettes per day. It can lead to psychiatric disorders like depression, anxiety, and schizophrenia, and it can trigger cellular changes that result in chronic inflammation, predisposing the lonely to serious physical conditions like heart disease, stroke, metastatic cancer, and Alzheimer’s disease. One 2015 analysis, which pooled data from 3.4 million people over seven years, found that lonely individuals had a 26% higher risk of dying. This figure rose to 32% if they lived alone.

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All Pink Everything

More than just a vibe… Pink hues have been shown to calm and reassure our emotional energies, alleviate feelings of anger, aggression, resentment, abandonment and neglect. Studies have confirmed that exposure to large amounts of pink can have a calming effect on the nerves and create physical chill-ness in people.

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Studies have long touted the mental health benefits of do-gooding—including feeling more socially connected, warding off loneliness and depression, and lending a greater sense of purpose to life—for those who contribute their time, and more recent studies have begun to examine the physical health benefits of volunteering


Positive psychology examines what gives our lives meaning and purpose—how we can move beyond surviving to flourishing. Traditionally, psychology has focused on dysfunction and how to treat it. Positive psychology, in contrast, is a field that explores how ordinary people can become happier and more fulfilled.